Plant-based, healthy, ethical, sustainable

Forget what you thought veganism was about, there is nothing to lose and everything to gain from becoming vegan. At Café Forty One we worked a lot on the visual because 'you first eat with your eyes' that's also where we'll fight the stereotypes of what vegan food is supposed to look like and attract new customers.

Around London the vegan movement is soaring with vegan restaurants growing at a rapid rate. The offer is struggling to keep up with the demands as veganism is still new and sometimes misunderstood, we end up with big companies offering vegan options to fit the market but most  of the options tend to be very basic and similar to one another.

Studies shows that the vegan population in our country recently shot to 3.5 million people which represents 7% of the UK. July 2018. Vegan businesses are thriving and overtaking the animal products industry. The number of vegan options will increase in both restaurants and supermarkets over the next few years. This may in itself not be as a result of a massive growth in veganism but an increasing choice from mainstream consumers to opt in occasionally to buy  vegan food as part of their ethical or health choices. Source: walesonline

Plant based food is the first step towards a much more ethical, sustainable and eco-friendly way of eating.

Preventing the exploitation of animals is not the only reason for becoming vegan, but for many it remains the key factor in their decision to go vegan and stay vegan. Having emotional attachments with animals may form part of that reason, while many believe that all sentient creatures have a right to life and freedom. Specifics aside, avoiding animal products is one of the most obvious ways you can take a stand against animal cruelty and animal exploitation everywhere.

More and more people are turning to a vegan diet for the health benefits: increased energy, younger looking skin and eternal youth are just some of the claims from enthusiastic plant eaters. Well, eternal youth might be a bit optimistic, but there are certainly many health benefits to vegan living when compared to the average western diet. Well-planned plant-based diets are rich in protein, iron, calcium and other essential vitamins and minerals. The plant-based sources of these nutrients tend to be low in saturated fat, high in fibre and packed with antioxidants, helping mitigate some of the modern world's biggest health issues like obesity,  heart  disease,  diabetes  and cancer. 

Just like veganism is the sustainable option when it comes to looking after our planet, plant-based living is also a more sustainable way of feeding the human family. A plant-based diet requires only one third of the land needed to support a meat and dairy diet. With rising global food and water insecurity due to a myriad of environmental and socio-economic problems, there's never been a better time to adopt a more sustainable way of living. Avoiding animal products is not just one of the simplest ways an individual can reduce the strain on food as well as other resources, it's the simplest way to take a stand against inefficient food systems which disproportionately affects the poorest people all over the world. 
Source: The Vegan Society


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